Chasing the Perfect Wave, on Land and Sea: The NIO EL7 in Action


In the sun-kissed landscapes of Portugal’s coast, where the rhythm of the waves meets the thrill of the surf, the new NIO EL7 takes center stage. Designed to embrace the spirit of adventure, this all-electric SUV blends cutting-edge technology with a bold, dynamic aesthetic, mirroring the fast-paced and ever-changing world of surfing.


I had the privilege of capturing the synergy between the NIO EL7 and a professional surfer supported by the brand, as we explored how the car seamlessly fits into the surfer's lifestyle. Just like the ocean, the EL7 adapts effortlessly—whether navigating rugged coastal roads or cruising down scenic highways. Both the car and the sport are defined by versatility, speed, and an unyielding commitment to performance, making this collaboration a perfect match for those who live life on their own terms.


From the open road to the surfboard, the NIO EL7 proves that high-quality craftsmanship and sustainability can go hand-in-hand with an active, adventurous spirit.